A Coventry-based housing association has launched a smartphone and tablet app to raise awareness of its work.

According to Inside Housing:

Whitefriars Housing this week launched Quest Coventry, a ‘trail-based app’, as part of a public relations push to ‘demonstrate to people the extent of the work’ it does.

People can use the app to take part in a game in which they decipher clues to three secret locations in Coventry city centre. Residents head to where they think the locations are and point their device.

If they are right the app shows information about Whitefriars Housing developments and the Coventry skyline.

Richard Osborne, director of property services at Whitefriars said: ‘We are investing heavily in our homes across Coventry with £26m due to be spent this year in addition to the £31m we spent last year.

‘Sometimes the improvements aren’t easy for people living beyond the blocks to see so by encouraging people to explore the area and see the improvements as part of a competition we hope to be better able to tell the story of affordable housing.’

A Whitefriars spokesperson has so far been unable to tell Inside Housing how much it has spent on the app. The association is part of 27,500-home WM Housing Group.

People who get all three locations correct can enter a prize draw to win one iPad mini a week until 11 September.

The Quest Coventry app is available for Apple and Android devices.

 

 

 

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